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Food From Fife - Social Media & Digital MArketing

  • Fairmont Hotel St Andrews Fife (map)

The course will cover the following:

Which social channels are right?

  • Metrics and ROI
  • Personality and tone
  • Crisis Management
  • Demographic and Dead Zones
  • Advertising – to pay or not to pay?
  • Digital Marketing – It’s not just a Facebook account!
  • Email Marketing – how not to lose your mailing list
  • E-commerce – shopping trolley sweep.
  • Tools, Plug-Ins and active CRM

Kerry Allison has a background in global marketing having started her career at Brewdog. 

During this time she set up, managed and ran all of the Global Accounts for BrewDog.(43 Global Sales accounts – in country; The main “mother pages on twitter, facebook and Instagram, 26 individual bar/retail accounts on twitter/facebook/Instagram;

I also designed and managed the e-commerce, web management and development, and all targeted email marketing campaigns). With educational qualifications in marketing and digital marketing, Kerry is now a Senior Food & Drink Consultant at SAC Consulting and works with Connect Local.


Food from Fife members - £40 per person or £65 per person when both Food Photography and social media & Digital Marketing courses are booked.

Non-Food from Fife members - £60 per person or £100 per person when both


Earlier Event: October 11
Scottish Mens Shed Association
Later Event: October 28
Halloween night with Methilhill CCI